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Nothing beats seeing a diamond in person to determine the true quality visibly. Diamond appreciation is a very personal thing and different people will prefer different things about different diamonds. At the end of the day all the numbers, certificates and photos in the world mean nothing if you do not like the look of the diamond and it does not sparkle displaying excellent Brilliance, Fire and Scintillation.

Many jewellers and diamond dealers will use terms like Hearts and Arrows, Ideal, Excellent, Russian Cut, Belgium Cut, Fine Make and others to describe their diamonds, with the intention of portraying them as 'better' than others. Be wary of accepting these terms as is. They are especially dangerous when assigned to diamonds by the jeweler or diamond dealer themselves without third-party independent support such as a diamond certificate or diamond grading report.

It is important to remain aware of the facts and differences with certification and the process, as well as the different grading standards each diamond grading laboratory offers. While it might be possible to find certified diamonds with the same grade stated on a certificate that appears notably cheaper. As a potential diamond buyer you must be aware that there is no single set of parameters diamond laboratories grade to and every laboratory has a different set of standards. There are no huge bargains within the diamond industry so remember, if a certified diamond sounds too good to be true, it probably is and there usually is a reason.

Not all diamond grading laboratories are as well respected or as stringent in their grading as each other. Diamond grading laboratories should always be independent of any diamond retailers or wholesalers, to avoid any conflict of interests or bias. Diamond Certificates are only of value when they are issued by an independent accredited diamond grading laboratory. Always make certain to identify the source of the certificate or diamond grading report. If you have not heard of the laboratory, it could very well be associated in some way with the store, jeweler or diamond wholesaler itself, and so have a vested interest in aiding the sale.

We understand that when searching for the right diamond the task can at times be daunting and very confusing. Just comparing diamonds on a diamond price match policy alone is not nearly good enough you have to visibly compare the diamonds next to each other to truly see which diamond is the better quality diamond.

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By Daniel Katz

Diamond Imports

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